Exploration of Ludruk as Potential Icon in Indonesia Show Business for Millenial Generation

• Main Authors: Gancar Candra Premananto, M. Ikhwan
• Format: Book Section PeerReviewed
• Language: English; Indonesian; English
• Published: Universitas Pendidikan Indonesia 2018
• Subjects: H Social Sciences; HD2340.8-2346.5 Small and medium-sized businesses, artisans,handicrafts, trades; HD5701-6000.9 Labor market. Labor supply. Labor demand
• Online Access: http://repository.unair.ac.id/100130/1/Gancar%20Candra%20P_Karil%2015_Exploration%20of%20Ludruk%20GCBME%202018.pdf; http://repository.unair.ac.id/100130/2/Gancar%20Candra%20P_Peer%20Review%20015.pdf; http://repository.unair.ac.id/100130/3/Gancar%20CP_Similarity%2015_Exploration%20of%20Ludruk%20as%20Potential%20Icon%20in%20Indonesia%20Show%20Business%20for%20Millenial%20Generation.pdf; http://repository.unair.ac.id/100130/; https://bme.conference.upi.edu/2018/
• Institution: Universitas Airlangga

The purpose of the research is to understand why Ludruk as a traditional cultural art is not in demand by young, millennial generations. And further can give suggestions how to make Ludruk become world show icon in Surabaya. The qualitative approach was conducted in this research. The results of the...