Using Photos And English Captions On Instagram Advertisements Of Yogyakarta Tourism Agency

• Main Author: Widya Aulia Rahmawati, -
• Format: Theses and Dissertations NonPeerReviewed
• Language: English; English; English; English; English; English; English; English; English
• Published: 2020
• Subjects: G154.9-155.8 Travel and state. Tourism
• Online Access: http://repository.unair.ac.id/100308/1/1.%20COVER.pdf; http://repository.unair.ac.id/100308/2/2.%20TABLE%20OF%20CONTENTS.pdf; http://repository.unair.ac.id/100308/3/3.%20CHAPTER%201INTRODUCTION.pdf; http://repository.unair.ac.id/100308/4/4.%20CHAPTER%20II%20INSTITUTION%20HISTORY.pdf; http://repository.unair.ac.id/100308/5/5.%20CHAPTER%20III%20DISCUSSIONS.pdf; http://repository.unair.ac.id/100308/6/6.%20CHAPTER%20IV%20CONCLUSION%20AND%20SUGGESTION.pdf; http://repository.unair.ac.id/100308/7/7.%20REFERENCES.pdf; http://repository.unair.ac.id/100308/8/8.%20APPENDICES.pdf; http://repository.unair.ac.id/100308/9/9.%20PERNYATAAN%20KESEDIAAN%20PUBLIKASI.pdf; http://repository.unair.ac.id/100308/; http://lib.unair.ac.id
• Institution: Universitas Airlangga

From the discussion in previous chapter, the writer get some conclusion: The first is the use of photos and English captions for advertising on Instagram. The most important thing when making a caption is that as a creator must know the target market we are aiming for first. Then, we must be able to understand the context of what we want to convey to the public so that we can make the caption as short as we can to keep the interest of reading of the followers. Besides that as a caption creator we must also be clever in choosing the language we will use in order to be interesting, and make the followers seem to be interacting directly with us. In addition to paying to the language of the caption that we make, we must also pay attention to the quality of the photos that we are going to upload. We must also ensure that the photos have informative value and human interest so that the information we want to convey can be conveyed clearly to the followers, regardless of the caption we write. As content creator, we must also be clever in choosing the angle of the photo so that the photos look more attractive when uploaded.