Hubungan Antara Service Quality, Customer Satisfaction, Dan Switching Cost Terhadap Customer Loyalty Pada CV. Diwinri Di Surabaya

• Main Author: Meidi Riya Pertiwi Katuuk
• Format: Theses and Dissertations NonPeerReviewed
• Language: Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian
• Published: 2012
• Subjects: BF1-940 Psychology; BF660-685 Comparative Psychology
• Online Access: http://repository.unair.ac.id/105612/2/1.%20COVER.pdf; http://repository.unair.ac.id/105612/1/2.%20DAFTAR%20ISI.pdf; http://repository.unair.ac.id/105612/3/3.%20ABSTRAK.pdf; http://repository.unair.ac.id/105612/5/4.%20BAB%20I%20PENDAHULUAN.pdf; http://repository.unair.ac.id/105612/4/5.%20BAB%20II%20TINJAUAN%20PUSTAKA.pdf; http://repository.unair.ac.id/105612/6/6.%20BAB%20III%20METODE%20PENELITIAN.pdf; http://repository.unair.ac.id/105612/7/7.%20BAB%20IV%20HASIL%20PENELITIAN%20DAN%20PEMBAHASAN.pdf; http://repository.unair.ac.id/105612/8/8.%20BAB%20V%20SIMPULAN%20DAN%20SARAN.pdf; http://repository.unair.ac.id/105612/9/9.%20DAFTAR%20PUSTAKA.pdf; http://repository.unair.ac.id/105612/10/10.%20Lampiran.pdf; http://repository.unair.ac.id/105612/; http://lib.unair.ac.id
• Institution: Universitas Airlangga

Penelitian ini bertujuan untuk melihat apakah ada hubungan antara servicequality, customer satisfaction, dan switching cost terhadap customer loyalty, atau lebih spesifik apakah ada hubungan yang positif antara service quality, customer satisfaction, dan switching cost terhadap customer loyalty. Se...