The Effect of Symbolic Risk Consumtion on EWOM with Emotional Value and Epistemic Value as Mediating Variables in Adventure Tourism

• Main Authors: Sri Hartini, Dien Mardhiyah, Sukaris
• Format: Article PeerReviewed
• Language: English; Indonesian; English; English
• Published: International Research Association for Talent Development and Excellence (IRATDE) 2020
• Subjects: H Social Sciences; HD61 Risk Management; HF5410-5417.5 Marketing. Distribution of products
• Online Access: http://repository.unair.ac.id/105821/1/Sri%20Hartini_Karil%2006_The%20Effect%20of%20Symbolic.pdf; http://repository.unair.ac.id/105821/2/Sri%20Hartini_Peer%20Review%20006.pdf; http://repository.unair.ac.id/105821/3/Sri%20Hartini_Similarity%2006-The%20Effect%20of%20Symbolic.pdf; http://repository.unair.ac.id/105821/4/Sri%20Hartini_Bukti%20Koresponden06_The%20Effect%20of%20Symbolic.pdf; http://repository.unair.ac.id/105821/; http://www.iratde.com/index.php/jtde/article/view/836
• Institution: Universitas Airlangga

It is paramount importance to know the factors emerging the willingness of visitors to share experiences in social media or often referred to as EWOM for the experience, as well as the antecedents of the desire for symbolic consumption of tourists and the perceived value of experience. The purpose o...