Authenticity as a corporate social responsibility platform for building customer loyalty

• Main Authors: Sri Gunawan, -, Sri Yunan Budiarsi, -, Sri Hartini, -
• Format: Article PeerReviewed
• Language: English; Indonesian; English; English; Indonesian
• Published: Cogent OA 2020
• Subjects: H Social Sciences; HD2709-2930.7 Corporations; HD58.7-58.95 Organizational behavior, change and effectiveness. Corporate culture
• Online Access: https://repository.unair.ac.id/105832/1/Sri%20Hartini_Karil%2010_Authenticy%20as%20a%20Corporate.pdf; https://repository.unair.ac.id/105832/2/Sri%20Hartini_Peer%20Review%20010.pdf; https://repository.unair.ac.id/105832/8/1_5_SriGunawan_Similarity_Authenticity-as-a-corporate.pdf; https://repository.unair.ac.id/105832/7/1_5_SriGunawan_korespondensi105-authenticity.pdf; https://repository.unair.ac.id/105832/9/1_5_SriGunawan_KualitasKaril105.pdf; https://repository.unair.ac.id/105832/; https://www.tandfonline.com/doi/full/10.1080/23311975.2020.1775023; https://doi.org/10.1080/23311975.2020.1775023
• Institution: Universitas Airlangga

Consumers’ views of corporate social responsibility (CSR) are still filled with mistrust and doubt. Especially in developing countries like Indonesia, consumers are wondering about the motivation behind CSR activities. It is argued that CSR activities that are authentic or sincere will lead to custo...