The Influence of Functional Destinations Image and Psychological Destinations Image Toward the Behavioral Intentions on Ecotourism of Foreign Tourists in Lombok

• Main Authors: Sunarti, Sri Hartini
• Format: Article PeerReviewed
• Language: English; Indonesian; English
• Published: Academy of IRMBR International Research in Management and Business Realities 2015
• Subjects: H Social Sciences; HD5701-6000.9 Labor market. Labor supply. Labor demand; HF Commerce; HF5410-5417.5 Marketing. Distribution of products
• Online Access: http://repository.unair.ac.id/105836/1/Sri%20Hartini_Karil%2012_The%20Influence%20of.pdf; http://repository.unair.ac.id/105836/4/Sri%20Hartini_Peer%20Review%20012.pdf; http://repository.unair.ac.id/105836/3/Sri%20Hartini_Similarity%2012-The%20Influence%20of.pdf; http://repository.unair.ac.id/105836/; http://www.irmbrjournal.com/paper_details.php?id=449; https://doi.org/10.30543/irmbr
• Institution: Universitas Airlangga

The purpose of the research is to give clear description on perception of foreing tourists toward the service quality of ecotourism in Lombok. This research wants to see wheather the service quality of the ecotourism, functional destinations image, phychological destinations image influence toward behavioral intentions. This research uses a survey method. The number of sampels is 150 foreing tourists in Lombok. The medium used to collect the data is a questioner and to make an analysis is used the multy-group of SEM. The Results of the research show that the service quality of ecotourism significantly influences the functional destinations image and the psychological destinations image, but the service quality of ecotourism does not influence significantly toward the behavioral intentions. The functional destinations image significantly influences the behavioral intentions. The psychological destinations image significantly influences the behavioral intentions. Key Words: Ecotourism, Destination Image, Behavioral Intention, Tourist Destination.