Source Credibility Beauty Vlogger, Parasocial Relationship Dan Customer Equity Viewers Youtube
This study discusses how social media like YouTube can foster parasocial relationships between beauty vloggers and YouTube viewers. Parasocial relationships are built on a clear communication process between celebrity and viewers credible source consisting of attractiveness, expertise and trust. In...
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| Main Authors: | , |
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| Format: | Article PeerReviewed |
| Language: | Indonesian Indonesian |
| Published: |
Asosiasi Peneliti Manajemen Adat Indonesia (APMAI)
2020
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| Subjects: | |
| Online Access: | http://repository.unair.ac.id/105866/1/Sri%20Hartini_Karil%2024_Source%20Credibility%20Beauty.pdf http://repository.unair.ac.id/105866/2/Sri%20Hartini_Peer%20Review%20024.pdf http://repository.unair.ac.id/105866/ https://journal.apmai.org/v2/index.php/jmkli/article/view/82 https://doi.org/10.26805/jmkli.v4i1.82 |
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| Institution: | Universitas Airlangga |
| Language: | Indonesian Indonesian |