Innovation, Process Capital and Financial Performance: Mediating Role of Marketing Performance (Evidence From Manufacturing Industry in Indonesia)

• Main Authors: Bambang Tjahjadi, Hanna Miriam Shanty, Noorlailie Soewarno, NIDN. 0025126402
• Format: Article PeerReviewed
• Language: English; Indonesian; English
• Published: Gyandhara International Academic Publications 2019
• Subjects: H Social Sciences; HG Finance; HG4501-6051 Investment, capital formation, speculation
• Online Access: http://repository.unair.ac.id/106166/1/NoorlailieS_Karil07-Innovation%20Process%20Capital.pdf; http://repository.unair.ac.id/106166/2/NoorlailieS_PeeReview07.pdf; http://repository.unair.ac.id/106166/3/NoorlailieS_Similarity07_Innovation%2C%20Process%20Capital.pdf; http://repository.unair.ac.id/106166/; https://giapjournals.com/hssr/article/view/1196; https://doi.org/10.18510/hssr.2019.7132
• Institution: Universitas Airlangga

Purpose of the Study: This paper aims to investigate the mediating role of marketing performance on innovation-financial performance relationship as well as on process capital-financial performance relationship using the publicly listed manufacturing firms on the Indonesia Stock Exchange (IDX). M...