Pengaruh Kualitas Situs Web, Nilai Hedonis, Dan Nilai Utilitarian Terhadap Niat Membeli Kembali
This study aims to determine the impact of website’s quality, hedonic value, and utilitarian value toward repurchaseintention on the Lazada marketplace. This study consisted of 107 respondents of Lazada users collected through online surveys. The results indicate that the quality of information has...
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Fakultas Ekonomi Universitas Udayana
2019
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Online Access: | http://repository.unair.ac.id/106227/1/NoorlailieS_Karil18-Pengaruh%20Kualitas%20Situs.pdf http://repository.unair.ac.id/106227/2/NoorlailieS_PeeReview18.pdf http://repository.unair.ac.id/106227/ https://ojs.unud.ac.id/index.php/Akuntansi/article/view/49507 https://doi.org/10.24843/EJA.2019.v28.i01.p21 |
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id-langga.1062272021-05-04T10:48:17Z http://repository.unair.ac.id/106227/ Pengaruh Kualitas Situs Web, Nilai Hedonis, Dan Nilai Utilitarian Terhadap Niat Membeli Kembali DYAN FEBRINA KUSUMADEWI, 041714253003 Noorlailie Soewarno, NIDN. 0025126402 Isnalita, NIDN. 0022086605 H Social Sciences HF Commerce HF5410-5417.5 Marketing. Distribution of products This study aims to determine the impact of website’s quality, hedonic value, and utilitarian value toward repurchaseintention on the Lazada marketplace. This study consisted of 107 respondents of Lazada users collected through online surveys. The results indicate that the quality of information has a positive and significant effect on repurchase intention. While the quality of the system and service quality have no significant effect on repurchase intention. In addition, hedonic values ??and utilitarian values have a positive and significant effect on repurchase intention. Fakultas Ekonomi Universitas Udayana 2019 Article PeerReviewed text id http://repository.unair.ac.id/106227/1/NoorlailieS_Karil18-Pengaruh%20Kualitas%20Situs.pdf text id http://repository.unair.ac.id/106227/2/NoorlailieS_PeeReview18.pdf DYAN FEBRINA KUSUMADEWI, 041714253003 and Noorlailie Soewarno, NIDN. 0025126402 and Isnalita, NIDN. 0022086605 (2019) Pengaruh Kualitas Situs Web, Nilai Hedonis, Dan Nilai Utilitarian Terhadap Niat Membeli Kembali. E-jurnal Akuntansi, 28 (1). pp. 542-568. ISSN 2302-8556 https://ojs.unud.ac.id/index.php/Akuntansi/article/view/49507 https://doi.org/10.24843/EJA.2019.v28.i01.p21 |
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H Social Sciences HF Commerce HF5410-5417.5 Marketing. Distribution of products |
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H Social Sciences HF Commerce HF5410-5417.5 Marketing. Distribution of products DYAN FEBRINA KUSUMADEWI, 041714253003 Noorlailie Soewarno, NIDN. 0025126402 Isnalita, NIDN. 0022086605 Pengaruh Kualitas Situs Web, Nilai Hedonis, Dan Nilai Utilitarian Terhadap Niat Membeli Kembali |
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This study aims to determine the impact of website’s quality, hedonic value, and utilitarian value toward repurchaseintention on the Lazada marketplace. This study consisted of 107 respondents of Lazada users collected through online surveys. The results indicate that the quality of information has a positive and significant effect on repurchase intention. While the quality of the system and service quality have no significant effect on repurchase intention. In addition, hedonic values ??and utilitarian values have a positive and significant effect on repurchase intention. |
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Article PeerReviewed |
author |
DYAN FEBRINA KUSUMADEWI, 041714253003 Noorlailie Soewarno, NIDN. 0025126402 Isnalita, NIDN. 0022086605 |
author_facet |
DYAN FEBRINA KUSUMADEWI, 041714253003 Noorlailie Soewarno, NIDN. 0025126402 Isnalita, NIDN. 0022086605 |
author_sort |
DYAN FEBRINA KUSUMADEWI, 041714253003 |
title |
Pengaruh Kualitas Situs Web, Nilai Hedonis, Dan Nilai Utilitarian Terhadap Niat Membeli Kembali |
title_short |
Pengaruh Kualitas Situs Web, Nilai Hedonis, Dan Nilai Utilitarian Terhadap Niat Membeli Kembali |
title_full |
Pengaruh Kualitas Situs Web, Nilai Hedonis, Dan Nilai Utilitarian Terhadap Niat Membeli Kembali |
title_fullStr |
Pengaruh Kualitas Situs Web, Nilai Hedonis, Dan Nilai Utilitarian Terhadap Niat Membeli Kembali |
title_full_unstemmed |
Pengaruh Kualitas Situs Web, Nilai Hedonis, Dan Nilai Utilitarian Terhadap Niat Membeli Kembali |
title_sort |
pengaruh kualitas situs web, nilai hedonis, dan nilai utilitarian terhadap niat membeli kembali |
publisher |
Fakultas Ekonomi Universitas Udayana |
publishDate |
2019 |
url |
http://repository.unair.ac.id/106227/1/NoorlailieS_Karil18-Pengaruh%20Kualitas%20Situs.pdf http://repository.unair.ac.id/106227/2/NoorlailieS_PeeReview18.pdf http://repository.unair.ac.id/106227/ https://ojs.unud.ac.id/index.php/Akuntansi/article/view/49507 https://doi.org/10.24843/EJA.2019.v28.i01.p21 |
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1707053157300830208 |