Pengaruh Product Placement Dalam Branded Web Series “Yakin Nikah” Terhadap Brand Awareness Dan Brand Image Jbl Pada Generasi Milenial

• Main Author: Endah Safitri, -
• Format: Theses and Dissertations NonPeerReviewed
• Language: Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian
• Published: 2020
• Subjects: Q223-227 Communication in Science
• Online Access: http://repository.unair.ac.id/107943/1/1.%20HALAMAN%20JUDUL.pdf; http://repository.unair.ac.id/107943/2/2.%20ABSTRAK.pdf; http://repository.unair.ac.id/107943/3/3.%20DAFTAR%20ISI.pdf; http://repository.unair.ac.id/107943/4/4.%20BAB%20I%20PENDAHULUAN.pdf; http://repository.unair.ac.id/107943/5/5.%20BAB%20II%20GAMBARAN%20UMUM%20KAJIAN%20PENELITIAN.pdf; http://repository.unair.ac.id/107943/7/6.%20BAB%20III%20TEMUAN%20DAN%20ANALISIS%20DATA.pdf; http://repository.unair.ac.id/107943/6/7.%20BAB%20IV%20DISKUSI%20TEORITIK.pdf; http://repository.unair.ac.id/107943/8/8.%20BAB%20V%20PENUTUP.pdf; http://repository.unair.ac.id/107943/9/9.%20DAFTAR%20PUSTAKA.pdf; http://repository.unair.ac.id/107943/10/10.%20LAMPIRAN.pdf; http://repository.unair.ac.id/107943/11/11.%20PERNYATAAN%20KESEDIAAN%20PUBLIKASI.pdf; http://repository.unair.ac.id/107943/; http://www.lib.unair.ac.id
• Institution: Universitas Airlangga

This study explains the influence of product placement in the branded web series "Yakin Nikah" on JBL brand awareness and brand image in the millennial generation. Since the third quarter of 2018, the portion of digital advertising spending in Indonesia has continued to increase and has co...