Anteseden Electronic Word Of Mouth: Destination Popularity, Self Congruity, Lifestyle Congruity Dan Perceived Value Dengan Conspicuous Tendencies Sebagai Variabel Moderasi (Studi Pada Wisatawan Petualangan Di Jawa Timur)
Tujuan penelitian adalah mengembangkan model yang dikemukakan Ekinci et al., 2013; Giovannini et al., 2015; Han et al., 2016; dan Liu et al., 2012) yang mendasarkan pada congruity theory, tentang hubungan kausalitas antara destination popularity, self congruity, lifestyle congruity, emotional value,...
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