Faktor-Faktor Pembentuk Community Commitment Terhadap Willingness To Contribute Pada Komunitas Pengguna Shopee

• Main Author: NANDA SALSABILA, -
• Format: Theses and Dissertations NonPeerReviewed
• Language: Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian
• Published: 2021
• Subjects: HD62.2-62.8 Management of special enterprises
• Online Access: http://repository.unair.ac.id/109611/1/1.%20HALAMAN%20JUDUL%20.pdf; http://repository.unair.ac.id/109611/2/2.%20ABSTRAK%20.pdf; http://repository.unair.ac.id/109611/3/3.%20DAFTAR%20ISI%20.pdf; http://repository.unair.ac.id/109611/4/4.%20BAB%201%20PENDAHULUAN%20.pdf; http://repository.unair.ac.id/109611/5/5.%20BAB%202%20TINJAUAN%20PUSTAKA%20.pdf; http://repository.unair.ac.id/109611/6/6.%20BAB%203%20METODE%20PENELITIAN%20.pdf; http://repository.unair.ac.id/109611/7/7.%20BAB%204%20HASIL%20DAN%20PEMBAHASAN%20.pdf; http://repository.unair.ac.id/109611/8/8.%20BAB%205%20SIMPULAN%20DAN%20SARAN%20.pdf; http://repository.unair.ac.id/109611/9/9.%20DAFTAR%20PUSTAKA%20.pdf; http://repository.unair.ac.id/109611/10/10.%20LAMPIRAN%20.pdf; http://repository.unair.ac.id/109611/11/KKB%20KK-2%20B.112-21-KESEDIAAN%20PUBLIKASI_NANDA%20SALSABILA_041711233049%20-%20nanda%20salsabila.pdf; http://repository.unair.ac.id/109611/; http://www.lib.unair.ac.id
• Institution: Universitas Airlangga

Online brand community seringkali dianggap sebagai platform bagi pelanggan untuk berkontribusi demi kesuksesan komunitas. Penelitian ini menguji pengaruh person-environment fit, yaitu needs-supplies fit dan demands-abilities fit, serta social presence dan trust terhadap community commitment dan will...