THE IMPLEMENTATION OF TRANSLATION METHODS AND STRATEGIES IN TRANSLATING COMPANY’S BROCHURE OF PT. RAYA KARYA TRANSPORT
To convey accurate message of bilingual advertisement, translators should use appropriate translation method and strategies during translating the advertisement. In translating advertisement, in this case a company’s brochure, the significant factor is the translators must convey not only the mea...
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id-langga.1108782024-03-21T01:56:25Z https://repository.unair.ac.id/110878/ THE IMPLEMENTATION OF TRANSLATION METHODS AND STRATEGIES IN TRANSLATING COMPANY’S BROCHURE OF PT. RAYA KARYA TRANSPORT FERRY AGUSTA, - P Language and Literature PE English To convey accurate message of bilingual advertisement, translators should use appropriate translation method and strategies during translating the advertisement. In translating advertisement, in this case a company’s brochure, the significant factor is the translators must convey not only the meaning of the brochure, but also reconstructin the style of the brochure from the source-language. A company’s brochure was analyzed in this report using Newmark Theory of Translation Methods and using Hatim and Munday Theory of Translation Strategies. There is one translation method found, it is literal translation method. In the meantime, there are three important strategies that were used including form and content, literal and free, comprehensibility and translatability. Keywords: translation methods, translation strategies, advertising, brochure bulk takedown 2021 2021 Thesis NonPeerReviewed text en https://repository.unair.ac.id/110878/1/1.%20COVER%20.pdf text en https://repository.unair.ac.id/110878/2/2.%20ABSTRACT.pdf text en https://repository.unair.ac.id/110878/3/3.%20TABLE%20OF%20CONTENT.pdf text en https://repository.unair.ac.id/110878/4/4.%20CHAPTER%201.pdf text en https://repository.unair.ac.id/110878/5/5.%20CHAPTER%202.pdf text en https://repository.unair.ac.id/110878/6/6.%20CHAPTER%203.pdf text en https://repository.unair.ac.id/110878/7/7.%20CHAPTER%204%20.pdf text en https://repository.unair.ac.id/110878/8/8.%20CHAPTER%205%20.pdf text en https://repository.unair.ac.id/110878/9/9.%20REFERENCE.pdf text en https://repository.unair.ac.id/110878/10/10.%20APPENDICES.pdf FERRY AGUSTA, - (2021) THE IMPLEMENTATION OF TRANSLATION METHODS AND STRATEGIES IN TRANSLATING COMPANY’S BROCHURE OF PT. RAYA KARYA TRANSPORT. Tugas Akhir D3 thesis, UNIVERSITAS AIRLANGGA. http://lib.unair.ac.id |
| institution |
Universitas Airlangga |
| building |
Universitas Airlangga Library |
| continent |
Asia |
| country |
Indonesia Indonesia |
| content_provider |
Universitas Airlangga Library |
| collection |
UNAIR Repository |
| language |
English English English English English English English English English English |
| topic |
P Language and Literature PE English |
| spellingShingle |
P Language and Literature PE English FERRY AGUSTA, - THE IMPLEMENTATION OF TRANSLATION METHODS AND STRATEGIES IN TRANSLATING COMPANY’S BROCHURE OF PT. RAYA KARYA TRANSPORT |
| description |
To convey accurate message of bilingual advertisement, translators should
use appropriate translation method and strategies during translating the
advertisement. In translating advertisement, in this case a company’s brochure, the
significant factor is the translators must convey not only the meaning of the
brochure, but also reconstructin the style of the brochure from the source-language.
A company’s brochure was analyzed in this report using Newmark Theory of
Translation Methods and using Hatim and Munday Theory of Translation
Strategies. There is one translation method found, it is literal translation method. In
the meantime, there are three important strategies that were used including form
and content, literal and free, comprehensibility and translatability.
Keywords: translation methods, translation strategies, advertising, brochure |
| format |
Theses and Dissertations NonPeerReviewed |
| author |
FERRY AGUSTA, - |
| author_facet |
FERRY AGUSTA, - |
| author_sort |
FERRY AGUSTA, - |
| title |
THE IMPLEMENTATION OF TRANSLATION METHODS AND
STRATEGIES IN TRANSLATING COMPANY’S BROCHURE OF
PT. RAYA KARYA TRANSPORT |
| title_short |
THE IMPLEMENTATION OF TRANSLATION METHODS AND
STRATEGIES IN TRANSLATING COMPANY’S BROCHURE OF
PT. RAYA KARYA TRANSPORT |
| title_full |
THE IMPLEMENTATION OF TRANSLATION METHODS AND
STRATEGIES IN TRANSLATING COMPANY’S BROCHURE OF
PT. RAYA KARYA TRANSPORT |
| title_fullStr |
THE IMPLEMENTATION OF TRANSLATION METHODS AND
STRATEGIES IN TRANSLATING COMPANY’S BROCHURE OF
PT. RAYA KARYA TRANSPORT |
| title_full_unstemmed |
THE IMPLEMENTATION OF TRANSLATION METHODS AND
STRATEGIES IN TRANSLATING COMPANY’S BROCHURE OF
PT. RAYA KARYA TRANSPORT |
| title_sort |
implementation of translation methods and
strategies in translating company’s brochure of
pt. raya karya transport |
| publisher |
bulk takedown 2021 |
| publishDate |
2021 |
| url |
https://repository.unair.ac.id/110878/1/1.%20COVER%20.pdf https://repository.unair.ac.id/110878/2/2.%20ABSTRACT.pdf https://repository.unair.ac.id/110878/3/3.%20TABLE%20OF%20CONTENT.pdf https://repository.unair.ac.id/110878/4/4.%20CHAPTER%201.pdf https://repository.unair.ac.id/110878/5/5.%20CHAPTER%202.pdf https://repository.unair.ac.id/110878/6/6.%20CHAPTER%203.pdf https://repository.unair.ac.id/110878/7/7.%20CHAPTER%204%20.pdf https://repository.unair.ac.id/110878/8/8.%20CHAPTER%205%20.pdf https://repository.unair.ac.id/110878/9/9.%20REFERENCE.pdf https://repository.unair.ac.id/110878/10/10.%20APPENDICES.pdf https://repository.unair.ac.id/110878/ http://lib.unair.ac.id |
| _version_ |
1794550653701324800 |