Pengaruh Positive And Negative Role Of Price Perceptions Terhadap Brand Loyalty

• Main Author: Findya Wahyu Pratama, -
• Format: Theses and Dissertations NonPeerReviewed
• Language: Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian
• Published: bulk takedown 2021 2021
• Subjects: HF5410-5417.5 Marketing. Distribution of products
• Online Access: https://repository.unair.ac.id/111601/2/1.%20HALAMAN%20JUDUL%20.pdf; https://repository.unair.ac.id/111601/3/2.%20ABSTRAK.pdf; https://repository.unair.ac.id/111601/4/3.%20DAFTAR%20ISI.pdf; https://repository.unair.ac.id/111601/5/4.%20BAB%201%20PENDAHULUAN%20%20.pdf; https://repository.unair.ac.id/111601/6/5.%20BAB%202%20KAJIAN%20PUSTAKA%20.pdf; https://repository.unair.ac.id/111601/7/6.%20BAB%203%20METODE%20PENELITIAN%20.pdf; https://repository.unair.ac.id/111601/9/7.%20BAB%204%20HASIL%20PENELITIAN%20DAN%20PEMBAHASAN%20.pdf; https://repository.unair.ac.id/111601/10/8.%20BAB%205%20KESIMPULAN%20DAN%20SARAN%20.pdf; https://repository.unair.ac.id/111601/11/9.%20DAFTAR%20PUSTAKA%20.pdf; https://repository.unair.ac.id/111601/12/10.%20LAMPIRAN%20.pdf; https://repository.unair.ac.id/111601/13/11.%20KESEDIAAN%20PUBLIKASI.pdf; https://repository.unair.ac.id/111601/; http://www.lib.unair.ac.id
• Institution: Universitas Airlangga

Penelitian ini bertujuan untuk mengetahui pengaruh value consciousness, price consciousness, sale proneness, coupon proneness, price mavenism, price – quality schema, dan prestige sensitivity terhadap brand loyalty. Penelitian ini menggunakan pendekatan kuantitatif dengan data primer yang diperoleh...