Faktor-Faktor Yang Mempengaruhi Niat Konsumen Muslim Untuk Berlangganan Platform Vod Melalui Tayangan Islami

• Main Author: Prayogo, Muhammad Agung, -
• Format: Theses and Dissertations NonPeerReviewed
• Language: Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; Indonesian; English; Indonesian; Indonesian; Indonesian; Indonesian
• Published: 2021
• Subjects: HF5801-6182 Advertising
• Online Access: https://repository.unair.ac.id/112042/2/1.%20HALAMAN%20JUDUL.pdf; https://repository.unair.ac.id/112042/9/2.%20ABSTRAK.pdf; https://repository.unair.ac.id/112042/6/3.%20DAFTAR%20ISI.pdf; https://repository.unair.ac.id/112042/1/4.%20BAB%201%20PENDAHULUAN.pdf; https://repository.unair.ac.id/112042/5/5.%20BAB%202%20TINJAUAN%20PUSTAKA.pdf; https://repository.unair.ac.id/112042/3/6.%20BAB%203%20METODE%20PENELITIAN.pdf; https://repository.unair.ac.id/112042/10/7.%20BAB%204%20HASIL%20DAN%20PEMBAHASAN.pdf; https://repository.unair.ac.id/112042/4/8.%20BAB%205%20SIMPULAN%20DAN%20SARAN.pdf; https://repository.unair.ac.id/112042/7/9.%20DAFTAR%20PUSTAKA.pdf; https://repository.unair.ac.id/112042/21/10.%20LAMPIRAN.pdf; https://repository.unair.ac.id/112042/8/11.%20PERNYATAAN%20KESEDIAAN%20PUBLIKASI.pdf; https://repository.unair.ac.id/112042/; http://www.lib.unair.ac.id
• Institution: Universitas Airlangga

The digitalization era makes people easy to do anything, wherever, whenever including to find entertainment via ”Video on Demand” platforms. In an effort to increase the number of subscribed users in the legal market, vod service providers can optimize the previously untouched market opportunities o...