Structures and Strategies in Developing Articles for Company’s Branding in Malang Tourism Center

• Main Author: Novianti Rizka Amalia
• Format: Theses and Dissertations NonPeerReviewed
• Language: English; English; English; English; English; English; English; English; English; English; English
• Published: 2021
• Subjects: G154.9-155.8 Travel and state. Tourism; Z004 Books. Writing. Paleography
• Online Access: https://repository.unair.ac.id/112216/1/1.%20COVER%20.pdf; https://repository.unair.ac.id/112216/2/2.%20ABSTRACT.pdf; https://repository.unair.ac.id/112216/3/3.%20TABLE%20OF%20CONTENTS.pdf; https://repository.unair.ac.id/112216/4/4.%20CHAPTER%20I%20INTRODUCTION.pdf; https://repository.unair.ac.id/112216/5/5.%20CHAPTER%202%20REVIEW%20OF%20RELATED%20LITERATURE.pdf; https://repository.unair.ac.id/112216/6/6.%20CHAPTER%203%20METHODOLOGY.pdf; https://repository.unair.ac.id/112216/7/7.%20CHAPTER%204%20RESULTS%20AND%20DISCUSSION.pdf; https://repository.unair.ac.id/112216/8/8.%20CHAPTER%205%20CONCLUSION%20AND%20SUGGESTION.pdf; https://repository.unair.ac.id/112216/9/9.%20REFERENCES.pdf; https://repository.unair.ac.id/112216/10/10.%20APPENDICES.pdf; https://repository.unair.ac.id/112216/11/Pernyataan%20Kesediaan%20Publikasi.pdf; https://repository.unair.ac.id/112216/; http://www.lib.unair.ac.id
• Institution: Universitas Airlangga

In order to write a good quality of articles, there are things that should be considered. In this case, the use of suitable structures and strategies in writing articles to reach particular reader. To analyze structures, this report used sources from Pascual (2018) The result shows that all of the structures were applied, from situational moves, descriptive moves, closure moves, and invitational moves. Furthermore, to analyze the strategies, this report is based on references from Wu (2018). Three strategies were found ; affect strategy, judgement strategy, and appreciation strategy.