Faktor Yang Mempengaruhi Konsumen Untuk Memilih 212 Mart Surabaya Sebagai Tempat Untuk Berbelanja

• Main Authors: IWAN PRAKOSO GUNAWARMAN, 041311433157, Ririn Tri Ratnasari, -
• Format: Article PeerReviewed
• Language: Indonesian; Indonesian
• Published: Departemen Ekonomi Syariah, FEB, Universitas Airlangga 2020
• Subjects: H Social Sciences; HF Commerce; HF5410-5417.5 Marketing. Distribution of products; HG Finance
• Online Access: https://repository.unair.ac.id/113683/1/Ririn%20TR_Karil405_faktor-yang-mempengaruhi.pdf; https://repository.unair.ac.id/113683/2/Ririn%20TR_Peer%20Review405.pdf; https://repository.unair.ac.id/113683/; https://e-journal.unair.ac.id/JESTT/article/view/10843; http://dx.doi.org/10.20473/vol7iss20201pp50-69
• Institution: Universitas Airlangga

This research aims to find out factors that influence consumers decision on shopping at sharia mart 212 Mart at Wonorejo, Surabaya in the middle of the rapid growth of 212 Mart’s franchise around Indonesia. The method used in this research is explorative factor analysis. The population’s charaterist...