Pengaruh Sikap Pada Iklan Kosmetik Halal Wardah Terhadap Niat Berperilaku

• Main Authors: Bunga Permata Samodra, -, Ririn Tri Ratnasari, -
• Format: Article PeerReviewed
• Language: Indonesian; Indonesian
• Published: Departemen Ekonomi Syariah, FEB, Universitas Airlangga 2020
• Subjects: H Social Sciences; HD58.7-58.95 Organizational behavior, change and effectiveness. Corporate culture
• Online Access: https://repository.unair.ac.id/113689/1/Ririn%20TR_Karil411_Pengaruh%20Sikap.pdf; https://repository.unair.ac.id/113689/2/Ririn%20TR_Peer%20Review411.pdf; https://repository.unair.ac.id/113689/; https://e-journal.unair.ac.id/JESTT/article/view/19661; http://dx.doi.org/10.20473/vol7iss20208pp1566-1571
• Institution: Universitas Airlangga

Attitude is suggested to have a link to behavioral intention. This study examines the said information, using Wardah advertisement as a research object. Cosmetics and beauty products have been viewed as something essentials nowadays, brought about by the ease of a someone’s image shared on social me...