A Multimodality Analysis Approach in Nike "Ordinary People" and Puma" Social Surfing" Video Advertisement

• Main Author: Angga Roeswanuari Priyadi
• Format: Theses and Dissertations NonPeerReviewed
• Language: English; English; English; English; English; English; English; English; English; English
• Published: 2015
• Subjects: P101-410 Language. Linguistic theory. Comparative grammar; PR83 English literature
• Online Access: https://repository.unair.ac.id/114172/8/1.%20HALAMAN%20JUDUL.pdf; https://repository.unair.ac.id/114172/3/2.%20DAFTAR%20ISI.pdf; https://repository.unair.ac.id/114172/4/3.%20ABSTRAK.pdf; https://repository.unair.ac.id/114172/2/4.%20BAB%20I%20PENDAHULUAN.pdf; https://repository.unair.ac.id/114172/9/5.%20BAB%20II%20TINJAUAN%20PUSTAKA.pdf; https://repository.unair.ac.id/114172/1/6.%20BAB%20III%20METODOLOGI%20PENELITIAN.pdf; https://repository.unair.ac.id/114172/5/7.%20BA%20IV%20ANALISA.pdf; https://repository.unair.ac.id/114172/6/8.%20BAB%20V%20KESIMPULAN.pdf; https://repository.unair.ac.id/114172/7/9.%20DAFTAR%20PUSTAKA.pdf; https://repository.unair.ac.id/114172/10/10.%20LAMPIRAN.pdf; https://repository.unair.ac.id/114172/; http://www.lib.unair.ac.id
• Institution: Universitas Airlangga

The growth of the sport equipment formulates an interest of what persuasive strategies make the actual sale. Nike is top company in sport brand especially in shoes product. Many argue that this is mainly due to their video advertisement, their general approach of using inspiration story for persuade...