Representation of Women in Indonesian Contemporary Horror Movie Posters: A Semiotic Analysis

In 21th century, Indonesian horror movies become one of the most favorite genres for Indonesian people. The film production company often uses women in the poster to attract many audiences. This study researches the representation of women’s bodies in the Indonesian contemporary horror movies poster...

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Main Author: Ardananeswari Luhuring Putri
Format: Theses and Dissertations NonPeerReviewed
Language:English
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English
Published: 2012
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Online Access:https://repository.unair.ac.id/116430/2/1.%20HALAMAN%20JUDUL.pdf
https://repository.unair.ac.id/116430/5/2.%20DAFTAR%20ISI.pdf
https://repository.unair.ac.id/116430/4/3.%20ABSTRAK.pdf
https://repository.unair.ac.id/116430/1/4.%20BAB%20I%20PENDAHULUAN.pdf
https://repository.unair.ac.id/116430/8/5.%20BAB%20II%20TINJAUAN%20PUSTAKA.pdf
https://repository.unair.ac.id/116430/6/6.%20BAB%20III%20METODOLOGI%20PENELITIAN.pdf
https://repository.unair.ac.id/116430/3/7.%20BAB%20IV%20HASIL%20DAN%20ANALISA.pdf
https://repository.unair.ac.id/116430/7/8.%20BAB%20V%20KESIMPULAN.pdf
https://repository.unair.ac.id/116430/9/9.%20DAFTAR%20PUSTAKA.pdf
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spelling id-langga.1164302022-05-20T08:43:22Z https://repository.unair.ac.id/116430/ Representation of Women in Indonesian Contemporary Horror Movie Posters: A Semiotic Analysis Ardananeswari Luhuring Putri P Language and Literature PR83 English literature In 21th century, Indonesian horror movies become one of the most favorite genres for Indonesian people. The film production company often uses women in the poster to attract many audiences. This study researches the representation of women’s bodies in the Indonesian contemporary horror movies posters in 2001-2011. This study analyzes three box office movies posters: Jelangkung (2001), Kuntilanak (2006), and Terowongan Casablanca (2007). The research uses qualitative approach with a field of study textual analysis and semiotic theory to reveal the representation of women in Indonesian contemporary horror movies posters because that is considered as the main target to be shown in the posters for promoting the movies. The study uses semiotic theory developed by Roland Barthes and analyzes the posters through three points: linguistic message, non-coded iconic message, and coded iconic message. Myth message is also revelaed to get deeper understanding. The writer found that representation of women is built by the men’s point of view through the women’s shape of bodies, the clothes and even the expression. All of the variables represents how women with particular stereotypes. The study finds there is ambivalence in representation of women in media. In some point, women are represented as weak which symbolizes as victim or sub-ordinate, but media also represents women as a strong people but it always in bad thing, for instance, possessed by the ghost or even become the ghost itself. 2012 Thesis NonPeerReviewed text en https://repository.unair.ac.id/116430/2/1.%20HALAMAN%20JUDUL.pdf text en https://repository.unair.ac.id/116430/5/2.%20DAFTAR%20ISI.pdf text en https://repository.unair.ac.id/116430/4/3.%20ABSTRAK.pdf text en https://repository.unair.ac.id/116430/1/4.%20BAB%20I%20PENDAHULUAN.pdf text en https://repository.unair.ac.id/116430/8/5.%20BAB%20II%20TINJAUAN%20PUSTAKA.pdf text en https://repository.unair.ac.id/116430/6/6.%20BAB%20III%20METODOLOGI%20PENELITIAN.pdf text en https://repository.unair.ac.id/116430/3/7.%20BAB%20IV%20HASIL%20DAN%20ANALISA.pdf text en https://repository.unair.ac.id/116430/7/8.%20BAB%20V%20KESIMPULAN.pdf text en https://repository.unair.ac.id/116430/9/9.%20DAFTAR%20PUSTAKA.pdf Ardananeswari Luhuring Putri (2012) Representation of Women in Indonesian Contemporary Horror Movie Posters: A Semiotic Analysis. Skripsi thesis, UNIVERSITAS AIRLANGGA. http://www.lib.unair.ac.id
institution Universitas Airlangga
building Universitas Airlangga Library
continent Asia
country Indonesia
Indonesia
content_provider Universitas Airlangga Library
collection UNAIR Repository
language English
English
English
English
English
English
English
English
English
topic P Language and Literature
PR83 English literature
spellingShingle P Language and Literature
PR83 English literature
Ardananeswari Luhuring Putri
Representation of Women in Indonesian Contemporary Horror Movie Posters: A Semiotic Analysis
description In 21th century, Indonesian horror movies become one of the most favorite genres for Indonesian people. The film production company often uses women in the poster to attract many audiences. This study researches the representation of women’s bodies in the Indonesian contemporary horror movies posters in 2001-2011. This study analyzes three box office movies posters: Jelangkung (2001), Kuntilanak (2006), and Terowongan Casablanca (2007). The research uses qualitative approach with a field of study textual analysis and semiotic theory to reveal the representation of women in Indonesian contemporary horror movies posters because that is considered as the main target to be shown in the posters for promoting the movies. The study uses semiotic theory developed by Roland Barthes and analyzes the posters through three points: linguistic message, non-coded iconic message, and coded iconic message. Myth message is also revelaed to get deeper understanding. The writer found that representation of women is built by the men’s point of view through the women’s shape of bodies, the clothes and even the expression. All of the variables represents how women with particular stereotypes. The study finds there is ambivalence in representation of women in media. In some point, women are represented as weak which symbolizes as victim or sub-ordinate, but media also represents women as a strong people but it always in bad thing, for instance, possessed by the ghost or even become the ghost itself.
format Theses and Dissertations
NonPeerReviewed
author Ardananeswari Luhuring Putri
author_facet Ardananeswari Luhuring Putri
author_sort Ardananeswari Luhuring Putri
title Representation of Women in Indonesian Contemporary Horror Movie Posters: A Semiotic Analysis
title_short Representation of Women in Indonesian Contemporary Horror Movie Posters: A Semiotic Analysis
title_full Representation of Women in Indonesian Contemporary Horror Movie Posters: A Semiotic Analysis
title_fullStr Representation of Women in Indonesian Contemporary Horror Movie Posters: A Semiotic Analysis
title_full_unstemmed Representation of Women in Indonesian Contemporary Horror Movie Posters: A Semiotic Analysis
title_sort representation of women in indonesian contemporary horror movie posters: a semiotic analysis
publishDate 2012
url https://repository.unair.ac.id/116430/2/1.%20HALAMAN%20JUDUL.pdf
https://repository.unair.ac.id/116430/5/2.%20DAFTAR%20ISI.pdf
https://repository.unair.ac.id/116430/4/3.%20ABSTRAK.pdf
https://repository.unair.ac.id/116430/1/4.%20BAB%20I%20PENDAHULUAN.pdf
https://repository.unair.ac.id/116430/8/5.%20BAB%20II%20TINJAUAN%20PUSTAKA.pdf
https://repository.unair.ac.id/116430/6/6.%20BAB%20III%20METODOLOGI%20PENELITIAN.pdf
https://repository.unair.ac.id/116430/3/7.%20BAB%20IV%20HASIL%20DAN%20ANALISA.pdf
https://repository.unair.ac.id/116430/7/8.%20BAB%20V%20KESIMPULAN.pdf
https://repository.unair.ac.id/116430/9/9.%20DAFTAR%20PUSTAKA.pdf
https://repository.unair.ac.id/116430/
http://www.lib.unair.ac.id
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