The Representation of Young Executive Developed by Tri Indie Plus Commercial

• Main Author: Nur Laili
• Format: Theses and Dissertations NonPeerReviewed
• Language: English; English; English; English; English; English; English; English; English
• Published: 2014
• Subjects: P Language and Literature; PR83 English literature
• Online Access: https://repository.unair.ac.id/117496/1/1.%20HALAMAN%20JUDUL.pdf; https://repository.unair.ac.id/117496/2/2.%20DAFTAR%20ISI.pdf; https://repository.unair.ac.id/117496/3/3.%20ABSTRAK.pdf; https://repository.unair.ac.id/117496/4/4.%20BAB%20I%20PENDAHULUAN.pdf; https://repository.unair.ac.id/117496/5/5.%20BAB%20II%20TINJAUAN%20PUSTAKA.pdf; https://repository.unair.ac.id/117496/6/6.%20BAB%20III%20METODOLOGI%20PENELITIAN.pdf; https://repository.unair.ac.id/117496/7/7.%20BAB%20IV%20HASIL%20DAN%20ANALISA.pdf; https://repository.unair.ac.id/117496/8/8.%20BAB%20V%20KESIMPULAN.pdf; https://repository.unair.ac.id/117496/10/9.%20DAFTAR%20PUSTAKA.pdf; https://repository.unair.ac.id/117496/; http://www.lib.unair.ac.id
• Institution: Universitas Airlangga

This study attempts to identify the way the advertisers of Tri provider developed the concept of young executive represented in their commercial. The writer applies the theory of Semiotics proposed by Barthes and employs qualitative method in this study. As the theory used, this study is focused on...