The Influence Of Brand Personality, Brand Awareness, Fashion Consciousness, And Satisfaction As Intervening Variables On Muslim Fashion Product Loyalty In Indonesia

• Main Authors: Alfitri Zukhrufani, -, Ririn Tri Ratnasari, -
• Format: Article PeerReviewed
• Language: English; Indonesian
• Published: Universitas Tanjungpura 2022
• Subjects: H Social Sciences; HD5701-6000.9 Labor market. Labor supply. Labor demand; HF5410-5417.5 Marketing. Distribution of products
• Online Access: https://repository.unair.ac.id/118715/1/RirinTR_Artikel-T201_The%20Influence%20Of%20Brand.pdf; https://repository.unair.ac.id/118715/2/RirinTR_PeerReviewT-201.pdf; https://repository.unair.ac.id/118715/; https://jurnal.untan.ac.id/index.php/JJ/article/view/50406; http://dx.doi.org/10.26418/jebik.v11i1.50406
• Institution: Universitas Airlangga

This research is intended to formulate a conceptual framework to determine the effect of the relationship between brand personality, brand awareness, fashion consciousness, and consumer satisfaction of Muslim women on Muslim fashion product loyalty. This research method is quantitative, with data co...