Does Engaging in Global Market Orientation Strategy Affect HEIs’ Performance? The Mediating Roles of Intellectual Capital Readiness and Open Innovation

• Main Authors: Bambang Tjahjadi, -, Noorlailie Soewarno, -, Johnny Jermias, -, Hariyati, -, Atika Fairuzi, -, Dewi Nabilah Anwar, -
• Format: Article PeerReviewed
• Language: English; English; Indonesian; English; English; Indonesian
• Published: Multidisciplinary Digital Publishing Institute (MDPI) 2021
• Subjects: H Social Sciences; HF Commerce; HF5410-5417.5 Marketing. Distribution of products
• Online Access: https://repository.unair.ac.id/118840/1/NoorlailieS_Artikel-T107.pdf; https://repository.unair.ac.id/118840/2/NoorlailieS_Similarity-T107_Does-Engaging-in-Global.pdf; https://repository.unair.ac.id/118840/3/NoorlailieS_KualitasKaril107.pdf; https://repository.unair.ac.id/118840/8/BambangTjahjadi_Similarity102-Does-Engaging.pdf; https://repository.unair.ac.id/118840/7/BambangTjahjadi_Korespondensi102.pdf; https://repository.unair.ac.id/118840/9/BambangTjahjadi_KualitasKaril02.pdf; https://repository.unair.ac.id/118840/; https://www.mdpi.com/2199-8531/8/1/29; https://doi.org/10.3390/joitmc8010029
• Institution: Universitas Airlangga

This study aims to examine the effect of global market orientation strategy on the performance of Indonesian Higher Education Institutions. Furthermore, it investigates whether this relationship is mediated by intellectual capital readiness and open innovation. This is a quantitative study employing...