An empirical analysis of social media usage, political learning and participation among youth: a comparative study of Indonesia and Pakistan

• Main Authors: Rachmah Ida, -, Muhammad Saud, -, Mustain Mashud, -
• Format: Article PeerReviewed
• Language: English; English; English
• Published: Springer Nature B.V. 2020 2020
• Subjects: H Social Sciences; P87-96 Communication. Mass media
• Online Access: https://repository.unair.ac.id/119197/1/5.%20An%20empirical.pdf; https://repository.unair.ac.id/119197/2/5.0%20An%20empirical%20analysis.pdf; https://repository.unair.ac.id/119197/3/5.1%20An%20empirical%20analysis.pdf; https://repository.unair.ac.id/119197/
• Institution: Universitas Airlangga

Youth participation in political matters has gained attention among people around the globe where youth involvement in certain political activities has been witnessed (of public in Indonesia and Pakistan). Keeping in view this scenario, the current study aimed to identify the sway of social media in enhancing youth involvement in political learning, political participation and political efficacy. This quantitative study was conducted through online and offline survey in both countries at the time of general elections. The data was gathered from both countries in systematic manner where the data was collected from Pakistan (General Elections, 2018) firstly and then from Indonesia (National Elections, 2019). A total of four hundred respondents (200 from each country) gave their opinions through structured questionnaires. The results revealed that the youth being considered as millennial has a significant role in contributing to the discourse of politics. The results show that the use of social media facilitates youth to participate in political activities and those activities enhance their knowledge, provide a chance to participate and build the capacity of political efficacy. It is to conclude that youth has actively engaged and use to discuss the political matters on social media to sensitize the public. As such, the role of youth, to some extent, has changed the political situations in both countries.