The Influence Of Cultural, Social, Personal, And Psychological Factors Of Muslim Consumers On The Purchase Decision Of Manulife Shariah Products

• Main Authors: TERRY NUGRAHA ISTIAPUTRA, 040914083, Achsania Hendratmi, -
• Format: Article PeerReviewed
• Language: English; English; Indonesian
• Published: IAEME Publication 2020
• Subjects: H Social Sciences; HG Finance; HG1662 Insurance of deposits. Deposit insurance
• Online Access: https://repository.unair.ac.id/119284/1/205-Artikel_AchsaniaH_The-Influence-Of-Cultural.pdf; https://repository.unair.ac.id/119284/2/205-Similarity_AchsaniaH_The-Influence-Of-Cultural.pdf; https://repository.unair.ac.id/119284/3/205-AchsaniH_KualitasKaril.pdf; https://repository.unair.ac.id/119284/; https://iaeme.com/Home/article_id/IJM_11_06_191; https://iaeme.com/Home/article_id/10.34218/IJM.11.6.2020.191
• Institution: Universitas Airlangga

Background: With the Moslem majority population amounting to 80%, Indonesia has undergone a shift of commodity and services consumption toward sharia and halal products. One of the products is insurance. Some factors which influence the consumers’ decision to purchase sharia insurance products inclu...