The Effect of Internet Technology on Women’s Decision to Work at Home

• Main Authors: NENY ADITINA, 041714453013, Lilik Sugiharti, -
• Format: Article PeerReviewed
• Language: English; English; Indonesian
• Published: Universitas Negeri Yogyakarta 2019
• Subjects: H Social Sciences; T Technology; TX1-1110 Home economics
• Online Access: https://repository.unair.ac.id/123947/1/LilikSugiharti_Artikel303_.pdf; https://repository.unair.ac.id/123947/2/LilikSugiharti_Similarity303_Pengaruh-Teknologi-Internet.pdf; https://repository.unair.ac.id/123947/3/LilikSugiharti_KualitasKaril303.pdf; https://repository.unair.ac.id/123947/; https://journal.uny.ac.id/index.php/economia/article/view/24694; http://dx.doi.org/10.21831/economia.v15i2.24694
• Institution: Universitas Airlangga

This study aims to analyze the effect of internet technology and social demographic variables on women's decisions to work at home. Using National Labor Force Survey (Sakernas) conducted in February 2018, this study observed working women aged 15 years and over, which amounts to 36.378 observations. The model in this research is using logistic regression. The result shows that women who use the internet for primary jobs are more likely to work at home than those who do not use the internet. This study argued that internet supports flexible work for women. In general, internet technology is used for communication with consumers and promotional needs. Further analysis suggests that a policy is needed to improve communication infrastructure in rural areas as well as internet use to develop brand and transaction effectiveness. The younger woman, highly educated, experienced in training and living in rural areas are more likely to prefer working at home.