Viral marketing content for Universal Health Coverage campaign in Indonesia

• Main Authors: Nuzulul Kusuma Putri, -, Ernawaty, -
• Format: Article PeerReviewed
• Language: English; English; English
• Published: Emerald Insight 2020
• Subjects: R Medicine
• Online Access: https://repository.unair.ac.id/124210/2/C8%20similarity.pdf; https://repository.unair.ac.id/124210/3/C8%20validasi%20karil.pdf; https://repository.unair.ac.id/124210/6/C8%20cover%20daftar%20isi%20editor%20artikel%20layak%20etik.pdf; https://repository.unair.ac.id/124210/; https://www.emerald.com/insight/publication/issn/1750-6123; https://doi.org/10.1108/IJPHM-07-2017-0041
• Institution: Universitas Airlangga

Purpose Today, viral marketing is popular as a highly effective marketing strategy with a low cost for mass targeting. This is suitable for the Universal Health Coverage campaign which seeks to attract the whole nation’s population to voluntarily register with social health insurance. It uses the ta...