Viral marketing content for Universal Health Coverage campaign in Indonesia
Purpose Today, viral marketing is popular as a highly effective marketing strategy with a low cost for mass targeting. This is suitable for the Universal Health Coverage campaign which seeks to attract the whole nation’s population to voluntarily register with social health insurance. It uses the ta...
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Main Authors: | , |
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Format: | Article PeerReviewed |
Language: | English English English |
Published: |
Emerald Insight
2020
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Subjects: | |
Online Access: | https://repository.unair.ac.id/124210/2/C8%20similarity.pdf https://repository.unair.ac.id/124210/3/C8%20validasi%20karil.pdf https://repository.unair.ac.id/124210/6/C8%20cover%20daftar%20isi%20editor%20artikel%20layak%20etik.pdf https://repository.unair.ac.id/124210/ https://www.emerald.com/insight/publication/issn/1750-6123 https://doi.org/10.1108/IJPHM-07-2017-0041 |
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Institution: | Universitas Airlangga |
Language: | English English English |
Internet
https://repository.unair.ac.id/124210/2/C8%20similarity.pdfhttps://repository.unair.ac.id/124210/3/C8%20validasi%20karil.pdf
https://repository.unair.ac.id/124210/6/C8%20cover%20daftar%20isi%20editor%20artikel%20layak%20etik.pdf
https://repository.unair.ac.id/124210/
https://www.emerald.com/insight/publication/issn/1750-6123
https://doi.org/10.1108/IJPHM-07-2017-0041