Exploding the critical success factors in micro-enterprises of practicing direct marketing

• Main Authors: Sri Gunawan, C.-J. Shieh, C. C. Chiang
• Format: Article PeerReviewed
• Language: English; English; Indonesian
• Published: Scientific Bulgarian Communication 2014
• Subjects: H Social Sciences; HF Commerce; HF5410-5417.5 Marketing. Distribution of products
• Online Access: https://repository.unair.ac.id/124356/1/1_1_SriGunawan_Artikel_Exploding-the-critical.pdf; https://repository.unair.ac.id/124356/3/1_1_SriGunawan_Similarity_Exploding-the-critical.pdf; https://repository.unair.ac.id/124356/2/1_1_SriGunawan_KualitasKaril101.pdf; https://repository.unair.ac.id/124356/; https://scibulcom.net/en/article/RhpTDfyRtDvaGsGledup
• Institution: Universitas Airlangga

Under unfavourable economic outlook, the promotion of personal economy is the mostly concerned issue of the public. Some people are satisfied with just having a job, while the others select to start a business. Micro-entrepreneurs therefore are currently the most popular topic. There are certain ris...