The Influence of Store Atmosphere on Emotional Responses and Re-Purchase Intentions

• Main Authors: Diyah Tulipa, -, Sri Gunawan, -, V. Henky Supit, -
• Format: Article PeerReviewed
• Language: English; English; English
• Published: Macrothink Institute 2014
• Subjects: H Social Sciences; HD5701-6000.9 Labor market. Labor supply. Labor demand; HF5410-5417.5 Marketing. Distribution of products
• Online Access: https://repository.unair.ac.id/124419/1/2_2_SriGunawan_Artikel_The-Influence-of-Store.pdf; https://repository.unair.ac.id/124419/2/2_2_SriGunawan_Similarity_The-Influence-of-Store.pdf; https://repository.unair.ac.id/124419/3/2_2_SriGunawan_KualitasKaril202.pdf; https://repository.unair.ac.id/124419/; https://www.macrothink.org/journal/index.php/bms/article/view/6144; https://doi.org/10.5296/bms.v5i2.6144
• Institution: Universitas Airlangga

Shopping experiences are not only how consumer acquires goods but also how the experiences fulfill pleasure and happiness. This study examines the store environments (physical facilities, display of product and point of purchase) that could influence emotional responses (positive emotion and satisfaction) and repurchase intention. This study employed 260 customers of grocery stores in Surabaya, Indonesia. The results show that physical facilities affect satisfaction. Display of product and point of purchase have influence positive emotions. Positive emotion gives impact to customer satisfaction, then in turn satisfaction affect repurchase intention. However, positive emotion was not influence repurchase intention, significantly.