Media and Voting Behavior in Surabaya City, Indonesia
Various types of media have experienced rapid development, along with the acceleration of the advancement of information technology and telecommunications. Internet-based and social media rapidly challenge conventional media such as newspapers, radio, and television. Considering that there is a shif...
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| Main Authors: | , |
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| Format: | Book Section PeerReviewed |
| Language: | English English English |
| Published: |
EAI
2020
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| Subjects: | |
| Online Access: | https://repository.unair.ac.id/124887/6/16.%20Artikel%20Media%20and.pdf https://repository.unair.ac.id/124887/2/16.%20Kesesuaian%20Media%20and%20Voting%20Behavior0.pdf https://repository.unair.ac.id/124887/5/16.%20Turnitin%20Media%20and%20Voting.pdf https://repository.unair.ac.id/124887/ |
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| Institution: | Universitas Airlangga |
| Language: | English English English |
| Summary: | Various types of media have experienced rapid development, along with the acceleration of the advancement of information technology and telecommunications. Internet-based and social media rapidly challenge conventional media such as newspapers, radio, and television. Considering that there is a shift of media usage by society, the influence of each media on people's lives, including politics, also undergoes changes. This study discusses the relationship between media and voting behavior in elections, both in legislative elections (Pileg), presidential elections (Pilpres), and mayoral election(Pilwali), in Surabaya. This study looked at how various media, either print media, electronic media, online media on the Internet, or social media, influence voter choice in elections. This study used a quantitative method by conducting surveys on respondents who had been selected from several existing populations. Respondents in this study were all voters registered in the final voter's list (DPT). The respondents were taken using the multistage random sampling method in Surabaya City. Besides being the largest city in Indonesia, Surabaya was chosen as the research location for having a diverse population and the largest media after Jakarta. This study also supports the previous studies that stated the media has a significant influence on voting behavior. Electronic media such as television gave the most dominant influence on the respondents their political attitude and behavior. A large amount of political news and content displayed on the television became the reason for such a dominating influence. In addition to political news, the television also featured talk shows related to political issues that were of concern to many parties and brought political figures or political candidates who were competing in regional head elections. When it comes down to voter segmentation, however, social media gave more significant influence, especially on beginner voters |
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