Social Media Analytics: Instagram Utilization for Delivering Health Education Messages to Young Adult in Indonesia

• Main Authors: Odilia Firsti Wida Mukti, -, Nuzulul Kusuma Putri, -
• Format: Article PeerReviewed
• Language: English; English; English; English
• Published: Universitas Airlangga 2021
• Subjects: RA421-790.95 Public health. Hygiene. Preventive medicine
• Online Access: https://repository.unair.ac.id/124939/1/C09.%20COVER-ARTIKEL_Social%20media%20analytics%20Instagram%20Utilization.pdf; https://repository.unair.ac.id/124939/2/C09.%20ARTIKEL_Social%20media%20analytics%20Instagram%20Utilization.pdf; https://repository.unair.ac.id/124939/3/C09.%20turnitin_Social%20Media%20analytic.pdf; https://repository.unair.ac.id/124939/4/C09.%20VALIDASI%20KUALITAS%20KARIL_Social%20Media%20Analytics%20%20In.pdf; https://repository.unair.ac.id/124939/; https://e-journal.unair.ac.id/PROMKES/article/view/19771; https://doi.org/10.20473/jpk.V9.I1.2021.36-43
• Institution: Universitas Airlangga

Background: Social media marketing has become one of the most widely used forms of digital marketing in social marketing. Organizations that drive change in young people, such as the Center for Indonesia's Strategic Development Initiatives (CISDI), rely heavily on social media marketing in comm...