THE LANGUAGE CHOICE FOR JEANS ADVERTISEMENTS BASED ON THE YOUNG PEOPLE'S OPINION

• Main Author: DENY ARNOS KWARY
• Format: Theses and Dissertations NonPeerReviewed
• Language: English; English; English; English; English; English; English; English; English
• Published: 1996
• Subjects: P Language and Literature; PR English literature
• Online Access: https://repository.unair.ac.id/129246/1/1_%20HALAMAN%20JUDUL.pdf; https://repository.unair.ac.id/129246/2/2_%20DAFTAR%20ISI.pdf; https://repository.unair.ac.id/129246/3/3_%20ABSTRAK.pdf; https://repository.unair.ac.id/129246/4/4_%20BAB%20I%20PENDAHULUAN.pdf; https://repository.unair.ac.id/129246/5/5_%20BAB%20II%20METODOLOGI%20PENELITIAN.pdf; https://repository.unair.ac.id/129246/6/6_%20BAB%20III%20PRESENTASI%20DAN%20ANALISIS%20DATA.pdf; https://repository.unair.ac.id/129246/7/7_%20BAB%20IV%20KESIMPULAN.pdf; https://repository.unair.ac.id/129246/8/8_%20DAFTAR%20PUSTAKA.pdf; https://repository.unair.ac.id/129246/9/9_%20LAMPIRAN.pdf; https://repository.unair.ac.id/129246/; http://www.lib.unair.ac.id
• Institution: Universitas Airlangga

Advertisement is the impersonal communication between an enterpreneur and the target audience. In this case, it needs language because language is a system of communication. An enterpreneur, as the speaker, tends to choose a language which suits the need of the target audienece as the person being spoken to. The right language choice of jeans advertisements will be usefull in establishing a good relationship between the enterpreneur and the target audience.