A STUDY OF CODE SWITCHING AND ENGLISH BORROWING IN ADVERTISEMENT OF SURABAYA FM BROADCASTING

• Main Author: JULI WIBOWO
• Format: Theses and Dissertations NonPeerReviewed
• Language: English; English; English; English; English; English; English; English; English
• Published: 1994
• Subjects: P Language and Literature; PR English literature
• Online Access: https://repository.unair.ac.id/129650/1/1_%20HALAMAN%20JUDUL.pdf; https://repository.unair.ac.id/129650/2/2_%20DAFATR%20ISI.pdf; https://repository.unair.ac.id/129650/3/3_%20ABSTRAK.pdf; https://repository.unair.ac.id/129650/4/4_%20BAB%20I%20PENDAHULUAN.pdf; https://repository.unair.ac.id/129650/5/5_%20BAB%20II.pdf; https://repository.unair.ac.id/129650/6/6_%20BAB%20III.pdf; https://repository.unair.ac.id/129650/7/7_%20BAB%20IV%20DATA%20PRESENTASI%20DN%20ANALISIS.pdf; https://repository.unair.ac.id/129650/8/8_%20BAB%20V%20KESIMPULAN.pdf; https://repository.unair.ac.id/129650/10/9_%20DAFTAR%20PUSTAKA.pdf; https://repository.unair.ac.id/129650/; http://www.lib.unair.ac.id
• Institution: Universitas Airlangga

The thesis is a research in code switching and English borrowing use of advertisement of Surabaya FM broadcasting. In Indonesia English has aprestigious position as mark of well educated people and symbol of new elite. Thus, broadcasters of Surabaya FM broadcasting who deal with youngsters as the listeners often switch their code and borrow English items in their announcement. The thesis exacly finds language use of advertisements in FM broadcasting often use code switching and English borrowing. Some products use English in switching and borrowing as ways to give good perception and introduce the products.