A STUDY OF CODE SWITCHING AND ENGLISH BORROWING IN ADVERTISEMENT OF SURABAYA FM BROADCASTING
The thesis is a research in code switching and English borrowing use of advertisement of Surabaya FM broadcasting. In Indonesia English has aprestigious position as mark of well educated people and symbol of new elite. Thus, broadcasters of Surabaya FM broadcasting who deal with youngsters as the li...
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id-langga.1296502024-02-02T06:42:49Z https://repository.unair.ac.id/129650/ A STUDY OF CODE SWITCHING AND ENGLISH BORROWING IN ADVERTISEMENT OF SURABAYA FM BROADCASTING JULI WIBOWO P Language and Literature PR English literature The thesis is a research in code switching and English borrowing use of advertisement of Surabaya FM broadcasting. In Indonesia English has aprestigious position as mark of well educated people and symbol of new elite. Thus, broadcasters of Surabaya FM broadcasting who deal with youngsters as the listeners often switch their code and borrow English items in their announcement. The thesis exacly finds language use of advertisements in FM broadcasting often use code switching and English borrowing. Some products use English in switching and borrowing as ways to give good perception and introduce the products. 1994 Thesis NonPeerReviewed text en https://repository.unair.ac.id/129650/1/1_%20HALAMAN%20JUDUL.pdf text en https://repository.unair.ac.id/129650/2/2_%20DAFATR%20ISI.pdf text en https://repository.unair.ac.id/129650/3/3_%20ABSTRAK.pdf text en https://repository.unair.ac.id/129650/4/4_%20BAB%20I%20PENDAHULUAN.pdf text en https://repository.unair.ac.id/129650/5/5_%20BAB%20II.pdf text en https://repository.unair.ac.id/129650/6/6_%20BAB%20III.pdf text en https://repository.unair.ac.id/129650/7/7_%20BAB%20IV%20DATA%20PRESENTASI%20DN%20ANALISIS.pdf text en https://repository.unair.ac.id/129650/8/8_%20BAB%20V%20KESIMPULAN.pdf text en https://repository.unair.ac.id/129650/10/9_%20DAFTAR%20PUSTAKA.pdf JULI WIBOWO (1994) A STUDY OF CODE SWITCHING AND ENGLISH BORROWING IN ADVERTISEMENT OF SURABAYA FM BROADCASTING. Skripsi thesis, UNIVERSITAS AIRLANGGA. http://www.lib.unair.ac.id |
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Universitas Airlangga |
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Universitas Airlangga Library |
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Asia |
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Indonesia Indonesia |
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Universitas Airlangga Library |
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UNAIR Repository |
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English English English English English English English English English |
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P Language and Literature PR English literature |
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P Language and Literature PR English literature JULI WIBOWO A STUDY OF CODE SWITCHING AND ENGLISH BORROWING IN ADVERTISEMENT OF SURABAYA FM BROADCASTING |
description |
The thesis is a research in code switching and English borrowing use of advertisement of Surabaya FM broadcasting. In Indonesia English has aprestigious position as mark of well educated people and symbol of new elite. Thus, broadcasters of Surabaya FM broadcasting who deal with youngsters as the listeners often switch their code and borrow English items in their announcement. The thesis exacly finds language use of advertisements in FM broadcasting often use code switching and English borrowing. Some products use English in switching and borrowing as ways to give good perception and introduce the products. |
format |
Theses and Dissertations NonPeerReviewed |
author |
JULI WIBOWO |
author_facet |
JULI WIBOWO |
author_sort |
JULI WIBOWO |
title |
A STUDY OF CODE SWITCHING AND ENGLISH BORROWING IN ADVERTISEMENT OF SURABAYA FM BROADCASTING |
title_short |
A STUDY OF CODE SWITCHING AND ENGLISH BORROWING IN ADVERTISEMENT OF SURABAYA FM BROADCASTING |
title_full |
A STUDY OF CODE SWITCHING AND ENGLISH BORROWING IN ADVERTISEMENT OF SURABAYA FM BROADCASTING |
title_fullStr |
A STUDY OF CODE SWITCHING AND ENGLISH BORROWING IN ADVERTISEMENT OF SURABAYA FM BROADCASTING |
title_full_unstemmed |
A STUDY OF CODE SWITCHING AND ENGLISH BORROWING IN ADVERTISEMENT OF SURABAYA FM BROADCASTING |
title_sort |
study of code switching and english borrowing in advertisement of surabaya fm broadcasting |
publishDate |
1994 |
url |
https://repository.unair.ac.id/129650/1/1_%20HALAMAN%20JUDUL.pdf https://repository.unair.ac.id/129650/2/2_%20DAFATR%20ISI.pdf https://repository.unair.ac.id/129650/3/3_%20ABSTRAK.pdf https://repository.unair.ac.id/129650/4/4_%20BAB%20I%20PENDAHULUAN.pdf https://repository.unair.ac.id/129650/5/5_%20BAB%20II.pdf https://repository.unair.ac.id/129650/6/6_%20BAB%20III.pdf https://repository.unair.ac.id/129650/7/7_%20BAB%20IV%20DATA%20PRESENTASI%20DN%20ANALISIS.pdf https://repository.unair.ac.id/129650/8/8_%20BAB%20V%20KESIMPULAN.pdf https://repository.unair.ac.id/129650/10/9_%20DAFTAR%20PUSTAKA.pdf https://repository.unair.ac.id/129650/ http://www.lib.unair.ac.id |
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1789969712403185664 |