Pendekatan Teori Marketing Mix pada Process, Promotion, People dengan Kepuasan Penggunaan Kontrasepsi Vasektomi Pada Pria Pasangan Usia Subur di Kecamatan Kenjeran
Man's participation in Family Planning Progtam is one of the indicators of success. One contraception method that is commonly used by man is vasectomy. It is regarded as the most effective contraception for man. It is effective in stopping man's fertility. Marketing Mix Theory of Kotler...
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| Format: | Theses and Dissertations NonPeerReviewed |
| Language: | Indonesian Indonesian |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://repository.unair.ac.id/130025/2/ARUM%20RAHMAWATI%20VIRGIN_ABSTRAK.pdf https://repository.unair.ac.id/130025/3/ARUM%20RAHMAWATI%20VIRGIN_1312111133005.pdf https://repository.unair.ac.id/130025/ http://lib.unair.ac.id/ |
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| Institution: | Universitas Airlangga |
| Language: | Indonesian Indonesian |
| Summary: | Man's participation in Family Planning Progtam is one of the indicators of
success. One contraception method that is commonly used by man is vasectomy. It is
regarded as the most effective contraception for man. It is effective in stopping man's
fertility. Marketing Mix Theory of Kotler was used for determining the perception of
man in his fertile age over the service satisfaction. This theory is a service marketing
method that was used for assessing the service of vasectomy from the point of view
of a man as a consumer. The purpose of this study was to analyze the factors
contributing to the satisfaction in using contraceptive vasectomy in man during his
fertile age based on Marketing Mix Theory of Kotler.
The researcher used cross-sectional approach in designing this research. The
population was all of the men in their fertile ages living in the area of Kenjeran SubDistrict
The research sample consisted of 25 respondents; the samples were drawn
by using simple random sampling. The independent variables were the factors of
promotion, people, and process. The dependent variable was the satisfaction of using
vasectomy. The data were collected from questionnaires that were analyzed using
Spearman Rho with the rate of significance of a. ~ 0,05.
The results of this research indicated the correlations between the factors of
promotion (p=o, 000), people (0,022) and process (0,000), and the satisfaction in
using vasectomy. Marketing Mix Theory indicated a significant correlation towards
the man's satisfaction. |
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