ANALISIS LOYALITAS KONSUMEN INTERNAL TERHADAP MEREK- MEREK PRODUK PT WINGS SURYA (STUDI KASUS PERILAKU KONSUMEN INTERNAL TERHADAP MEREK-MEREK PRODUK PT WINGS SURYA)
Brand loyalty is one aspect of brand equity that a brand owner seeks for. Brand loyalty is directly correlated to the process of buying a product. A brand owner always strives to develop plans and strategies to obtain brand loyalty from its customer. One of commonly known mistakes made by a company...
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| Format: | Theses and Dissertations NonPeerReviewed |
| Language: | Indonesian Indonesian |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://repository.unair.ac.id/37979/1/gdlhub-gdl-s2-2011-estherlian-19580-tsk091-k.pdf http://repository.unair.ac.id/37979/25/gdlhub-gdl-s2-2011-estherlian-16344-tsk0911.pdf http://repository.unair.ac.id/37979/ http://lib.unair.ac.id |
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| Institution: | Universitas Airlangga |
| Language: | Indonesian Indonesian |