REKOMENDASI KOMUNIKASI PEMASARAN TERINTEGRASI UNTUK MENINGKATKAN KUNJUNGAN MEDICAL CHECK UP DI RS ADI HUSADA UNDAAN WETAN

REKOMENDASI KOMUNIKASI PEMASARAN TERINTEGRASI UNTUK MENINGKATKAN KUNJUNGAN MEDICAL CHECK UP DI RS ADI HUSADA UNDAAN WETAN

Medical check up attendance in Adi Husada Undaan Wetan Hospital (Adi HUWH) decline from 2010 to 2013 and can’t reach hospital management target. A method that can be used to improve the effectiveness of promotion was integrated marketing communication. The purpose of this research was to give re...

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Bibliographic Details
Main Author: EUNIKE MARLIANA SUMITRO, 101214453004
Format: Theses and Dissertations NonPeerReviewed
Language:English
Indonesian
Published: 2014
Subjects:
HF5410-5417.5 Marketing. Distribution of products
P87-96 Communication. Mass media
RA960-1000.5 Medical centers. Hospitals. Dispensaries. Clinics
Online Access:http://repository.unair.ac.id/38885/2/gdlhub-gdl-s2-2014-sumitroeun-33699-12.abst-t.pdf
http://repository.unair.ac.id/38885/13/gdlhub-gdl-s2-2014-sumitroeun-33699-1.fulltext.pdf
http://repository.unair.ac.id/38885/
http://lib.unair.ac.id
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Institution: Universitas Airlangga
Language: English
Indonesian

Internet

http://repository.unair.ac.id/38885/2/gdlhub-gdl-s2-2014-sumitroeun-33699-12.abst-t.pdf
http://repository.unair.ac.id/38885/13/gdlhub-gdl-s2-2014-sumitroeun-33699-1.fulltext.pdf
http://repository.unair.ac.id/38885/
http://lib.unair.ac.id

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