The Effect of Market Orientation toward Firm's Innovation, Product Quality, Competitive Advantage and Firm's Performance of Small Medium Enterprise in East Java

The objective of this dissertation was to examine and explain the effect of market orientation toward firm's Innovation, product quality, competitive advantage and firm's performance of Small Medium Enterprise in East Java Sixty companies were taken as the samples by using proportional ar...

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Bibliographic Details
Main Author: SRI HARTINI
Format: Other NonPeerReviewed
Language:English
Indonesian
Published: UNIVERSITAS AIRLANGGA 2015
Subjects:
Online Access:http://repository.unair.ac.id/40304/13/Abstract.pdf
http://repository.unair.ac.id/40304/2/gdlhub-gdl-proc-2015-hartinisri-36015-theeffe-m.pdf
http://repository.unair.ac.id/40304/
http://lib.unair.ac.id
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Institution: Universitas Airlangga
Language: English
Indonesian