Relationships of CSR Activity, Customer Value and Customer Trust : Altruistic Value as moderator variables
This study aims to explain the research gaps related to CSR activities, customer value, customer trust and customer loyalty. It used altruism values as moderator variable. This research is quantitative hypothetical. Population is a green consumer products who knows CSR activities of the corporate. T...
Saved in:
| Main Author: | |
|---|---|
| Format: | Other NonPeerReviewed |
| Language: | English |
| Published: |
UNIVERSITAS AIRLANGGA
2015
|
| Subjects: | |
| Online Access: | http://repository.unair.ac.id/42556/1/gdlhub-gdl-proc-2015-hartinisri-36059-icoicsr-i.pdf http://repository.unair.ac.id/42556/ http://lib.unair.ac.id |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universitas Airlangga |
| Language: | English |