MULTIMODAL CONTRASTIVE ANALYSIS OF PEPSODENT EXPERT PROTECTION TV COMMERCIALS IN 2013
Pepsodent Expert Protection commercials use multimodality as a way of creating meaning by using various modes. This study aims to analyze the use of multimodal elements in commercials with informative and persuasive nature. The linguistic mode is analyzed by using Systemic Functional Linguistics...
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| Main Author: | |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Language: | English English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://repository.unair.ac.id/56838/1/ABSTRAK.pdf http://repository.unair.ac.id/56838/2/FS.%20BE.%2088-16%20Anw%20m.pdf http://repository.unair.ac.id/56838/ http://lib.unair.ac.id |
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| Institution: | Universitas Airlangga |
| Language: | English English |
