Marketing Theory: Overview of Ontology, Epistemology, and Axiology Aspects

Marketing Theory: Overview of Ontology, Epistemology, and Axiology Aspects

This article discusses about the marketing theory from the perspective of philosophy of science. The discussion focused on the aspects of the ontology, epistemology, and axiology. From the aspect of the ontology, it seems that the essence of marketing is a useful science and mutually beneficial for...

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Bibliographic Details
Main Authors: Tanti Handriana, Dr., SE., M.Si., Basu Swastha Dharmmesta
Format: Article PeerReviewed
Language:English
Indonesian
Published: International Foundation for Research and Development (IFRD) 2013
Subjects:
BD143-236 Epistemology, Theory of Knowledge
BD300-450 Ontology (including the soul, life, death)
HF5410-5417.5 Marketing. Distribution of products
Online Access:http://repository.unair.ac.id/58324/1/Tanti%20Handriana_Karya%20Ilmiah%20001.pdf
http://repository.unair.ac.id/58324/2/Tanti%20Handriana_Peer%20Review%20001.pdf
http://repository.unair.ac.id/58324/
https://ifrnd.org/journal/index.php/imbr/issue/view/Issue_34
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Institution: Universitas Airlangga
Language: English
Indonesian

Internet

http://repository.unair.ac.id/58324/1/Tanti%20Handriana_Karya%20Ilmiah%20001.pdf
http://repository.unair.ac.id/58324/2/Tanti%20Handriana_Peer%20Review%20001.pdf
http://repository.unair.ac.id/58324/
https://ifrnd.org/journal/index.php/imbr/issue/view/Issue_34

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