The Antecedent of Trust In Relationship Marketing in Non Profit Organizations
This study aims to investigate the antecedent of trust in relationship marketing in non profit organization. Relationship marketing is a concept that is rooted in social exchange theory. It is attracting, maintaining and enhancing customer realtionship. In relationship marketing concept, trust varia...
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Format: | Article PeerReviewed |
Language: | English English Indonesian |
Published: |
De La Salle University, Manila, Philippines
2014
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Subjects: | |
Online Access: | http://repository.unair.ac.id/58373/1/Tanti%20Handriana_Karya%20Ilmiah%20017_1.Cover_ICOI2014-proceedings.pdf http://repository.unair.ac.id/58373/2/Tanti%20Handriana_karya%20Ilmiah%20017_2.Artikel_ICOI2014-proceedings.pdf http://repository.unair.ac.id/58373/3/Tanti%20Handriana_%20Peer%20Review%20017.pdf http://repository.unair.ac.id/58373/ http://icoi.unairs1manajemen.com/index.php/icoi-2014-manila-philipiines/ |
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Institution: | Universitas Airlangga |
Language: | English English Indonesian |
Internet
http://repository.unair.ac.id/58373/1/Tanti%20Handriana_Karya%20Ilmiah%20017_1.Cover_ICOI2014-proceedings.pdfhttp://repository.unair.ac.id/58373/2/Tanti%20Handriana_karya%20Ilmiah%20017_2.Artikel_ICOI2014-proceedings.pdf
http://repository.unair.ac.id/58373/3/Tanti%20Handriana_%20Peer%20Review%20017.pdf
http://repository.unair.ac.id/58373/
http://icoi.unairs1manajemen.com/index.php/icoi-2014-manila-philipiines/