The Antecedent of Trust In Relationship Marketing in Non Profit Organizations

• Main Author: Tanti Handriana, Dr., S.E., M.Si.
• Format: Article PeerReviewed
• Language: English; English; Indonesian
• Published: De La Salle University, Manila, Philippines 2014
• Subjects: HD3611-4730.9 Industrial policy. The state and industrial organization Including licensing of occupations and professions, subsidies, inspection, government ownership, municipal services; HF5410-5417.5 Marketing. Distribution of products
• Online Access: http://repository.unair.ac.id/58373/1/Tanti%20Handriana_Karya%20Ilmiah%20017_1.Cover_ICOI2014-proceedings.pdf; http://repository.unair.ac.id/58373/2/Tanti%20Handriana_karya%20Ilmiah%20017_2.Artikel_ICOI2014-proceedings.pdf; http://repository.unair.ac.id/58373/3/Tanti%20Handriana_%20Peer%20Review%20017.pdf; http://repository.unair.ac.id/58373/; http://icoi.unairs1manajemen.com/index.php/icoi-2014-manila-philipiines/
• Institution: Universitas Airlangga

This study aims to investigate the antecedent of trust in relationship marketing in non profit organization. Relationship marketing is a concept that is rooted in social exchange theory. It is attracting, maintaining and enhancing customer realtionship. In relationship marketing concept, trust varia...