PENGARUH RELATIONSHIP MARKETING INVESTMENT DAN NILAI-NILAI BERSAMA PADA NIAT UNTUK MENYUMBANG MELALUI KEPERCAYAAN CALON DONATUR

PENGARUH RELATIONSHIP MARKETING INVESTMENT DAN NILAI-NILAI BERSAMA PADA NIAT UNTUK MENYUMBANG MELALUI KEPERCAYAAN CALON DONATUR

This study tested the effect of relationship marketing investment and shared values to trust, and also tested the effect of trust on intentions of prospective donors to donation. Thus, this study examines the role of trust in relationship marketing in nonprofit organizations. Data was c...

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Bibliographic Details
Main Author: Tanti Handriana, Dr., SE., M.Si.
Format: Article PeerReviewed
Language:Indonesian
Indonesian
Published: Pengurus Pusat Forum Manajemen Indonesia 2014
Subjects:
HF5410-5417.5 Marketing. Distribution of products
HG4530 Investment companies. Investment trusts. Mutual funds
KB636.3 Gifts. Charitable gifts. Donations
Online Access:http://repository.unair.ac.id/58480/1/Tanti%20Handriana_Karya%20Ilmiah%20012.pdf
http://repository.unair.ac.id/58480/2/Tanti%20Handriana_Peer%20Review%20012.pdf
http://repository.unair.ac.id/58480/
http://fmi.unairs1manajemen.com/index.php/jmbi-vol-1-no-3-jun-2014/
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Institution: Universitas Airlangga
Language: Indonesian
Indonesian

Internet

http://repository.unair.ac.id/58480/1/Tanti%20Handriana_Karya%20Ilmiah%20012.pdf
http://repository.unair.ac.id/58480/2/Tanti%20Handriana_Peer%20Review%20012.pdf
http://repository.unair.ac.id/58480/
http://fmi.unairs1manajemen.com/index.php/jmbi-vol-1-no-3-jun-2014/

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