PENGARUH SPORTS SPONSORSHIP TERHADAP BRAND IMAGE DAN PURCHASE INTENTION INDIHOME: STUDI PADA EVENT NBL (NATIONAL BASKETBALL LEAGUE) INDONESIA SERI X SURABAYA

PENGARUH SPORTS SPONSORSHIP TERHADAP BRAND IMAGE DAN PURCHASE INTENTION INDIHOME: STUDI PADA EVENT NBL (NATIONAL BASKETBALL LEAGUE) INDONESIA SERI X SURABAYA

Penelitian ini bertujuan untuk menganalisis pengaruh Sports Sponsorship terhadap brand image dan purchase intention. Sponsorship yang dimaksud adalah Indihome, sedang sport event yang dimaksud adalah event NBL. Focus penelitian ini terdiri atas (1) pengaruh Sports Sponsorship terhadap brand image...

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Bibliographic Details
Main Author: DEWI INDAH SETYORINI, 041112354
Format: Theses and Dissertations NonPeerReviewed
Language:Indonesian
Indonesian
Published: 2016
Subjects:
HD28-70 Management. Industrial Management
P87-96 Communication. Mass media
Online Access:http://repository.unair.ac.id/58750/1/1.%20ABSTRAK%20%20B%2029-17%20Set%20p.pdf
http://repository.unair.ac.id/58750/2/2.%20FULLTEXT%20B%2029-17%20Set%20p.pdf
http://repository.unair.ac.id/58750/
http://lib.unair.ac.id
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Institution: Universitas Airlangga
Language: Indonesian
Indonesian

Internet

http://repository.unair.ac.id/58750/1/1.%20ABSTRAK%20%20B%2029-17%20Set%20p.pdf
http://repository.unair.ac.id/58750/2/2.%20FULLTEXT%20B%2029-17%20Set%20p.pdf
http://repository.unair.ac.id/58750/
http://lib.unair.ac.id

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