THE CONCEPT OF BEAUTY IN RAHASIAGADIS ACCOUNT IN INSTAGRAM: A MULTIMODAL ANALYSIS
The popularity of Instagram inspires this study to use an account in Instagram, Rahasiagadis, as the object of the study. Rahasiagadis is an Instagram account which posts some tips related to beauty, health, and relationship. This study aims to analyze the verbal and visual characteristics portra...
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| Format: | Theses and Dissertations NonPeerReviewed |
| Language: | English English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://repository.unair.ac.id/60011/1/ABSTRACT.pdf http://repository.unair.ac.id/60011/2/FULLTEXT%20FS%20BE%2013-17%20Mei%20t.pdf http://repository.unair.ac.id/60011/ http://lib.unair.ac.id |
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| Institution: | Universitas Airlangga |
| Language: | English English |
| Summary: | The popularity of Instagram inspires this study to use an account in
Instagram, Rahasiagadis, as the object of the study. Rahasiagadis is an Instagram
account which posts some tips related to beauty, health, and relationship. This
study aims to analyze the verbal and visual characteristics portrayed in the beauty
guidance. These features are combined to reveal the representation of the beauty
concept. The verbal analysis is based on Halliday and Matthiessen’s framework
called speech roles. Furthermore, the visual analysis is based onKress and van
Leeuwen’s framework,namely information value, salience, and framing.
Qualitative approachwas applied since the data is in the form of photographs. This
approach was conducted by choosing five data of beauty guidance posted in April
2016. The findings reveal that all beauty guidance contains the command inside
the text. The viewers have to follow the instruction given in the beauty guidance.
The criterion of beauty that is represented in the text is having good attitude, a lot
of knowledge, tall, and thin. Moreover, visually, criterion of beauty for the
women is having slim body and bright or tanned skin. Therefore, the concept of
beauty has changed. Nowadays, the ideal women must has a good inner beauty
and also take care their appearance. |
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