THE COMPARISON OF THE MODES USED IN TV ADVERTISEMENTS FOR MALES AND FEMALES: A CASE STUDY ON POND’S PRODUCT ADVERTISING
Commercial advertisements are produced to persuade people to buy certain products. The message of the advertisement consists of two modes which can be categorized into linguistic features and non-linguistic features. This research is aimed to determine the similarities and differences in the use...
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| Main Author: | |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Language: | English English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://repository.unair.ac.id/64427/1/FS%20BE%20137-17%20Mur%20t%20Abstrak.pdf http://repository.unair.ac.id/64427/2/FS%20BE%20137-17%20Mur%20t%20Sec.pdf http://repository.unair.ac.id/64427/ http://lib.unair.ac.id |
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| Institution: | Universitas Airlangga |
| Language: | English English |