Effect of Intergenerational Communication to Brand Equity in Islamic Banking

Effect of Intergenerational Communication to Brand Equity in Islamic Banking

Intergenerational ( IG ) influence in the family usually occurs through the process of communication is known as IG communication . IG communication can be a IG conversation and IG recommendation . IG conversation refers to general discussions and chats between parent(father or mother) and younger a...

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Bibliographic Details
Main Authors: Yanis Khosni Azizah, Sri Herianingrum, Dr., SE., M.Si.
Format: Article PeerReviewed
Language:English
Indonesian
Published: SAVAP International 2016
Subjects:
BP1-253 Islam
HE1-9990 Transportation and communications
HG1723 Bank stocks. Banking as an investment
HJ2321-2323 Tax incidence. Tax shifting. Tax equity
Online Access:http://repository.unair.ac.id/64883/1/Sri%20Herianingrum_%20Karya%20Ilmiah%20Tambahan%20001_ERInt.2016%287.5-19%29.pdf
http://repository.unair.ac.id/64883/2/Sri%20Herianingrum_Peer%20Review%20Tambahan001.pdf
http://repository.unair.ac.id/64883/
http://journals.savap.org.pk/vol7n5.html
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Institution: Universitas Airlangga
Language: English
Indonesian

Internet

http://repository.unair.ac.id/64883/1/Sri%20Herianingrum_%20Karya%20Ilmiah%20Tambahan%20001_ERInt.2016%287.5-19%29.pdf
http://repository.unair.ac.id/64883/2/Sri%20Herianingrum_Peer%20Review%20Tambahan001.pdf
http://repository.unair.ac.id/64883/
http://journals.savap.org.pk/vol7n5.html

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