BRAND STRATEGY JAWA TIMUR DI MATA INTERNAL STAKEHOLDER DALAM UPAYA MEMBANGUN PROVINCE BRANDING JAWA TIMUR
Province branding is necessity. Needs to be more easily identified, making differentiation that has strong positioning, creating positive perception that the public does not create perceptions (Vandehey, 2006, p.14), the need to raise its potential and market the region to the target market (inve...
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| Format: | Theses and Dissertations NonPeerReviewed |
| Language: | English English English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://repository.unair.ac.id/67770/1/abstrak.pdf http://repository.unair.ac.id/67770/2/full%20text.pdf http://repository.unair.ac.id/67770/3/TESIS%20EMIL%20FAIZZA.pdf http://repository.unair.ac.id/67770/ |
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| Institution: | Universitas Airlangga |
| Language: | English English English |