Analisis Product Placement dan Brand Positioning Smartphone Samsung melalui Media Drama Korea
Fokus pada penelitian ini adalah analisis product placement dan brand positioning smartphone Samsung melalui drama Korea. Pada penelitian ini terdapat dua rumusan masalah yang dipertanyakan yaitu mengenai product placement smartphone Samsung yang ditampilkan melalui drama Korea dan brand position...
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| Format: | Theses and Dissertations NonPeerReviewed |
| Language: | Indonesian Indonesian Indonesian |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://repository.unair.ac.id/69245/1/ABSTRAK_Fis.K.12%2018%20Put%20a.pdf http://repository.unair.ac.id/69245/2/FULLTEXT_Fis.K.12%2018%20Put%20a.pdf http://repository.unair.ac.id/69245/3/JURNAL_Fis.K.12%2018%20Put%20a.pdf http://repository.unair.ac.id/69245/ http://lib.unair.ac.id |
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| Institution: | Universitas Airlangga |
| Language: | Indonesian Indonesian Indonesian |