Multimodality Analysis on Video Advertisement, A Case Study of Honda Vario Men and Women’s Advertisement
Honda Vario men and women advertisement is the same product advertisement, but a different type of delivery in the context of gender intended targets. This study conducted by theory of multimodality language in advertisement, determine linguistic feature and non-linguistic features, then elabora...
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| Main Author: | |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Language: | English English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://repository.unair.ac.id/71532/1/abstrak.pdf http://repository.unair.ac.id/71532/2/full%20text.pdf http://repository.unair.ac.id/71532/ |
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| Institution: | Universitas Airlangga |
| Language: | English English |