PERAN MEDIA DALAM PENINGKATAN BRANDING DAN OKUPANSI Best Western Papilio Hotel Surabaya

PERAN MEDIA DALAM PENINGKATAN BRANDING DAN OKUPANSI Best Western Papilio Hotel Surabaya

Dari uraian diatas dapat disimpulkan bahwa dalam mengoptimalkan kegiatan promosi dan branding nama hotel, Hotel Best Western Papilio Surabaya melakukan beberapa strategi, seperti: 1. Menjalin kerjasama dengan banyak Media Partner baik media online, media elektronik (radio, televisi) dan media cetak...

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Bibliographic Details
Main Author: Mirza Dhena Soleha, 151511113070
Format: Theses and Dissertations NonPeerReviewed
Language:Indonesian
Indonesian
Published: 2018
Subjects:
P87-96 Communication. Mass media
TX901-946.5 Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Online Access:http://repository.unair.ac.id/77190/1/KKB%20KK-2%20FV%20MP%2017%20-%2018%20Sol%20p-Abstrak.pdf
http://repository.unair.ac.id/77190/2/KKB%20KK-2%20FV%20MP%2017%20-%2018%20Sol%20p.pdf
http://repository.unair.ac.id/77190/
http://lib.unair.ac.id
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Institution: Universitas Airlangga
Language: Indonesian
Indonesian

Internet

http://repository.unair.ac.id/77190/1/KKB%20KK-2%20FV%20MP%2017%20-%2018%20Sol%20p-Abstrak.pdf
http://repository.unair.ac.id/77190/2/KKB%20KK-2%20FV%20MP%2017%20-%2018%20Sol%20p.pdf
http://repository.unair.ac.id/77190/
http://lib.unair.ac.id

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